Tag Archives: advertising

Condom Commercial Kid and Parenting Wars in Media

You may have seen this Zazoo Condoms nugget that has been circulating around and featured on TV shows about funny commercials. There is even an entry in the Urban Dictionary about it. That’s right. Annoying children everywhere are now being referred to as Condom Commercial Kids. It is said to be BANNED, does anyone know why it was banned? It should be mandatory for high school sex ed classes. I have actually seen a lot of new indie vids that are smiteful toward parents and parenting. It is probably backlash from all the current celebrity baby obcessions and constant baby gushing quotes in media.

Motherly Instinct by Walking Contradiction – skit submitted to funnynotslutty.com by Heidi Edsall. Walking Contradiction is a sketch group consisting of Heidi, Keisha Zollar and Selena Coppock. This was just featured at the Boston Comedy Festival.

Pregnant Women are Smug by Garfunkel and Oates

And one more good example,  Sexy Single.

Seems like a storm is brewing. Parents VS Childless. Or is that Child Free?

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Filed under celebrities, Comedy, Commercial Video, marketing, Uncategorized, Viral Content

Jon Stewart and Stephen Colbert are the New Oprahs

That is how Comedy Central would like you to interpret a new study about the deep personal connection viewers have for The Daily Show and The Colbert Report. Reported in a NY Times story by Bill Carter, MTV Entertainment Networks (parent company of CC), commissioned Harris Interactive to research how people bond with the shows.

In terms of numbers, these committed late-night viewers tend to watch the Comedy Central stars more often, with about 40 percent averaging two-to-four viewings a week, according to the survey. The best performance by a network late-night star was Jay Leno (he was still on the “Tonight Show” then) at 29 percent.

So one might think this means increased ad revenue potential for Stewart and Colbert. But not so fast. Carter reports that

Mr. Donchin of Carat said that although he had not seen the research, “I’d hate to say they can charge a premium” based on it.

He said Carat’s clients would be impressed with evidence of deep audience involvement with the Comedy Central shows but would nonetheless probably buy across the spectrum of late-night programs. “We want to be on all the shows,” he said.

So if the poll results don’t bring more premium TV ad revenue, I wonder if they could not leverage it better with the online market. This might be a good strategy, since there is potential for the quality viewers to propel efforts virally. Especially since Online Video Tops All but Facebook in Social Media Marketing Usage .

So in what way do you think this research data could be considered in a CC campaign?

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Filed under celebrities, Comedy, marketing, Viral Content