Cuddly kittens, playful puppies and fuzzy ducklings broaching sensitive subjects like “Are you a hooker?” or “Can we stop cuddling?” These are the situations that Say it with Baby Animals authors, Amanda McCall and Ben Schwartz, soften with a lethal combination of irresistible cuteness and brash humor. They recently launched some equally adorable/repulsive e-cards. I checked in with them to ask a few questions about the cards as a promotion strategy.
Humerus Uterus: Did you two meet working on the David Letterman show? How did Baby Animals come about?
A and B: We met while working as pages for Letterman. At that moment, the stars aligned and we knew we would be making satire postcard books together.
Humerus Uterus: Who purchases “with Baby Animals” books, and why? Is it the same demographic you expected?
A and B: Luckily a wide range of people have been buying the book. Young and old, everyone has bad news and awkward questions that could use the aid of a baby animal.
Humerus Uterus: When were the e-cards launched?
A and B: We had a batch of ecards for our first book Grandma’s Dead: Breaking Bad News with Baby Animals and now we are launching a whole new set for Asking Awwkard Questions. We hope to release some new ones every week.
Humerus Uterus: Do you find that your web/viral followers fit the same profile as the book consumers?
A and B: If your sense of humor is a little dark…these postcards will find you NO MATTER WHERE YOU HIDE.
Humerus Uterus: Mobile seems like a natural progression. What is next for Baby Animals?
A and B: Next, we plan on traveling from city to city holding real animals and yelling awkward questions at random pedestrians.
Humerus Uterus: Do you have any other recent projects to share?
A and B: We are both working on fun stuff independently you can find out more by googling the hell out of us.
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