Category Archives: marketing

Stop it.

And it gets worse –

What have we learned here?
1.  These are from the Hardees Youtube channel. They have interlacing issues. So if the agency or client thinks you are funny, you do not have to be technically adept.
2.  Depraved juveniles have taken over advertising.

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Filed under Comedy, Commercial Video, Corporate Video, marketing, Viral Content

Condom Commercial Kid and Parenting Wars in Media

You may have seen this Zazoo Condoms nugget that has been circulating around and featured on TV shows about funny commercials. There is even an entry in the Urban Dictionary about it. That’s right. Annoying children everywhere are now being referred to as Condom Commercial Kids. It is said to be BANNED, does anyone know why it was banned? It should be mandatory for high school sex ed classes. I have actually seen a lot of new indie vids that are smiteful toward parents and parenting. It is probably backlash from all the current celebrity baby obcessions and constant baby gushing quotes in media.

Motherly Instinct by Walking Contradiction – skit submitted to funnynotslutty.com by Heidi Edsall. Walking Contradiction is a sketch group consisting of Heidi, Keisha Zollar and Selena Coppock. This was just featured at the Boston Comedy Festival.

Pregnant Women are Smug by Garfunkel and Oates

And one more good example,  Sexy Single.

Seems like a storm is brewing. Parents VS Childless. Or is that Child Free?

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Filed under celebrities, Comedy, Commercial Video, marketing, Uncategorized, Viral Content

These e-cards Say it with Baby Animals

Click below to e-mail or share this E-Card!

Cuddly kittens, playful puppies and fuzzy ducklings broaching sensitive subjects like “Are you a hooker?”  or “Can we stop cuddling?” These are the situations that Say it with Baby Animals authors, Amanda McCall and Ben Schwartz, soften with a lethal combination of irresistible cuteness and brash humor. They recently launched some equally adorable/repulsive e-cards. I checked in with them to ask a few questions about the cards as a promotion strategy.

Humerus Uterus: Did you two meet working on the David Letterman show? How did Baby Animals come about?

A and B:  We met while working as pages for Letterman.  At that moment, the stars aligned and we knew we would be making satire postcard books together.

Humerus Uterus:  Who purchases “with Baby Animals”  books, and why? Is it the same demographic you expected?

A and B:  Luckily a wide range of people have been buying the book.  Young and old, everyone has bad news and awkward questions that could use the aid of a baby animal.

Humerus Uterus:  When were the e-cards launched?

A and B:  We had a batch of ecards for our first book Grandma’s Dead: Breaking Bad News with Baby Animals and now we are launching a whole new set for Asking Awwkard Questions.  We hope to release some new ones every week.

Click below to e-mail or share this E-Card!

Humerus Uterus:  Do you find that your web/viral followers fit the same profile as the book consumers?

A and B:  If your sense of humor is a little dark…these postcards will find you NO MATTER WHERE YOU HIDE.

Humerus Uterus:  Mobile seems like a natural progression. What is next for Baby Animals?

A and B:  Next, we plan on traveling from city to city holding real animals and yelling awkward questions at random pedestrians.

Humerus Uterus: Do you have any other recent projects to share? 

A and B:  We are both working on fun stuff independently you can find out more by googling the hell out of us.

 www.sayitwithbabyanimals.com

facebook group page- http://www.facebook.com/group.php?gid=117602009121

 

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Filed under celebrities, Comedy, marketing, social media, Viral Content

Jon Stewart and Stephen Colbert are the New Oprahs

That is how Comedy Central would like you to interpret a new study about the deep personal connection viewers have for The Daily Show and The Colbert Report. Reported in a NY Times story by Bill Carter, MTV Entertainment Networks (parent company of CC), commissioned Harris Interactive to research how people bond with the shows.

In terms of numbers, these committed late-night viewers tend to watch the Comedy Central stars more often, with about 40 percent averaging two-to-four viewings a week, according to the survey. The best performance by a network late-night star was Jay Leno (he was still on the “Tonight Show” then) at 29 percent.

So one might think this means increased ad revenue potential for Stewart and Colbert. But not so fast. Carter reports that

Mr. Donchin of Carat said that although he had not seen the research, “I’d hate to say they can charge a premium” based on it.

He said Carat’s clients would be impressed with evidence of deep audience involvement with the Comedy Central shows but would nonetheless probably buy across the spectrum of late-night programs. “We want to be on all the shows,” he said.

So if the poll results don’t bring more premium TV ad revenue, I wonder if they could not leverage it better with the online market. This might be a good strategy, since there is potential for the quality viewers to propel efforts virally. Especially since Online Video Tops All but Facebook in Social Media Marketing Usage .

So in what way do you think this research data could be considered in a CC campaign?

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Filed under celebrities, Comedy, marketing, Viral Content